24 April 2007

What's wrong here

Sustainable Architecture, Building, and Culture (which very cleverly yields the name Sustainable ABC) has got its hands on the domain GreenHomesForSale.com. And what are they doing with this bellwether domain?
Green Homes 4 Sale Website
We make green homes hip, stylish, and easy to find. Or not.

I'm very happy that someone, somewhere is trying to market green homes. I'm delighted that someone has expended serious thought and effort on giving sustainable homes a virtual presence. But I think some serious improvements are possible and in order.

Oh, and why should green homes be ghettoized? Why not simply provide it as one searchable criterion out of many?

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