13 November 2007


Innovation competitions are becoming all the rage. We all understand that, in a crowded marketplace, it's important to stand out if you want to get ahead. But there may be limits. The National University of Singapore, for example, runs a competition which they've cleverly entitled Cerebration. As you can see from the fact that my link works, I kid you not.

But, you may ask, what's the problem with calling an innovation contest Cerebration? After all, cerebration is real word and everything. Well, since the contest is based in Singapore... THIS is the problem. Cerebrate good times, baby.

I've looked over the contest website, and it appears that the organizers are staring the irony right in the eye. No one appears to have blinked yet.